AI POOL OFFICE · PRICING

The office that

runs while your

hands are in the

filter.

Hazlo catches missed calls, follows up with leads, books jobs, requests reviews, and keeps customer communication organized — without hiring office staff. Pick the system that fits where your pool business is today.

Founding 7: We’re accepting 7 founding pool companies before September 1.

Reduced setup, priority onboarding, and direct input into what we build next.

Pricing

Three Systems

The right level of support for where you are right now. You're not adding another software subscription. You're implementing the operating system that keeps your pool business running, capturing missed opportunities, automating repetitive work, and ensuring nothing falls through the cracks.

Capture

Missed Call Recovery System

$497/mo

Setup $500 $750

Paid upfront · month-to-month after launch

Best for: owner-operators with 30–75 pools whose biggest leak is missed calls.

  • Missed-call text-back

  • AI call capture

  • Basic lead intake

  • Simple booking request form

  • Review request automation

  • Basic monthly report & monitoring

Convert

Lead Follow-Up + Booking System

$997/mo

Setup $1,000 $1,500

Paid upfront · month-to-month after launch

Best for: companies with 75–150 pools that want more booked jobs without hiring office staff.

  • Everything in Capture, plus:

  • Full CRM pipeline

  • Lead & estimate follow-up automation

  • Customer booking workflow

  • Website chat

  • Google review link setup

  • Old-lead reactivation campaign

  • One monthly strategy call

Control

Owner Freedom System

$1,497/mo

Setup $1,500 $2,500

Paid upfront · month-to-month after launch

Best for: companies with 150+ pools, employees or subs — owners trying to get out of daily ops.

  • Everything in Convert, plus:

  • Subcontractor communication workflows

  • Internal task tracking

  • Billing reminder workflow

  • Customer service SOPs

  • Admin & staff onboarding workflows

  • Advanced reporting dashboard

  • Two monthly calls + priority support

Founding pricing applies to the first 7 pool companies who onboard before September 1 — reduced setup, priority onboarding, and direct input into what we build next.

Compare every feature

Each plan includes everything in the one before it.

Capture Convert Control
Missed-call text-back ✓ ✓ ✓
AI call capture ✓ ✓ ✓
Review request automation ✓ ✓ ✓
CRM pipeline Basic Full Full
Lead & estimate follow-up — ✓ ✓
Website chat — ✓ ✓
Old-lead reactivation — ✓ ✓
Monthly performance report Basic Full Advanced
Strategy call — 1 / month 2 / month
Subcontractor workflows — — ✓
Internal task tracking — — ✓
Billing reminder workflow — — ✓
Customer service SOPs — — ✓
Priority support — — ✓

Plans

Which plan should I choose?

Choose Capture

If you’re mostly losing opportunities because you miss calls while you’re working on a pool.

Choose Convert

If you want missed calls caught, leads followed up, estimates chased, reviews requested, and jobs booked — without hiring office staff.

Most growing pool companies start here.

Choose Control

If you have employees or subs and you want the business to run with less daily involvement from you.

Calculation

Simple math

One weekly pool customer is worth real money. One office hire costs real money. Hazlo sits between them.

One weekly customer is worth

Per month

$150–$250

Per year

$1,800–$3,000

With filter cleans, repairs & referrals

More

Office help costs

Part-time admin

$1,500–$2,500/mo

Full-time admin*

$3,500–$5,000/mo

Hazlo starts at

$497/mo

You’re not buying software.

You’re installing the office system that catches what you’re missing.

*Before payroll taxes, benefits, training, and management time

Our 30-day implementation guarantee

If your missed-call recovery, lead follow-up, booking workflow, and CRM aren’t live within 30 days of receiving your completed onboarding information, we work for free until they are.

We don’t guarantee revenue, lead volume, or specific job counts — your market, service quality, pricing, speed to quote, reviews, and ad spend all matter. We guarantee that we install the system we promised.

Built by pool company owners who ran 200 pools in Las Vegas, scaled from 17 to 150 pools in San Diego, and used systems to manage the business from Europe. Today, Mike is retired in Lisbon. Hazlo is the system we built so other pool owners can stop being trapped by the business they built.

Test it first

Your Questions Answered

Q: Will I miss calls or messages while I’m on a route?

A: No. All calls, forms, and messages are captured automatically, even when you’re working on-site.

Q: Is Hazlo Systems too much for a small pool service business?

A: Not at all. The system is built for small teams that need organization without complexity.

Q: How quickly can I start seeing results?

A: Most businesses get set up quickly and begin seeing improved organization and lead handling soon after launch.

Q: Can this support growth as my routes and customers increase?

A: Yes. The system is designed to stay organized as volume grows, without needing constant adjustments.

Test it first

Test the AI Pool Office before you book a call.

Pretend you're a homeowner looking for pool service. Call the demo number or submit a fake lead and watch Hazlo catch the opportunity. Then book a 15-minute Pool Office Leak Audit and we'll show you where your business is losing jobs, follow-up and time.

Best fit: pool companies with 30+ pools that miss calls, want better follow-up, and can complete onboarding.

The AI Pool Office, built for pool service owners, not office staff.

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